Episode 4: Martha Farrell

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In episode four, Alison Harvey, from the Heritage Council, speaks with Martha Farrell, Marketing Lecturer from IT Tralee.

' Consumers who buy local and buy irish can hugely benefit small business owners in town centres throughout Ireland'.


Further information in relation to Episode Four

BA Retail Experience Management

Tralee Town Centre Health Check Report


Martha Farrell is a Marketing lecturer at the Institute of Technology Tralee. She was a founding member of the first-ever CTCHC project team in Tralee in 2016/2017, which won the Bank of Ireland National Most Enterprising Town in Ireland Award in 2017 and has since been involved in supervising student research as part of CTCHC projects in Listowel, Killarney and Dingle. She is a member of the Tralee Chamber Alliance Steering Group and has worked collaboratively with the Heritage Council and partners from Tralee Chamber Alliance, Tralee Tidy Towns and Kerry County Council on initiatives to improve the town centre experience. She has also worked with Tralee Chamber Alliance, IT Tralee and Skillnet Ireland to develop training programmes and third-level degree programmes specifically designed for the retail sector in the SW Region.

Martha is a founding member and director of coastal community group Maharees Conservation Association CLG: Registered Charity and Winner of the National Clean Coasts An Taisce Ocean Hero ‘Group of the Year’ Award 2018. Maharees Conservation Association CLG engages a wide-ranging network of volunteers. Working collaboratively with agencies and stakeholders such as Kerry County Council, NUI Galway, NPWS, Clean Coasts an Taisce, IT Tralee and University of Limerick; its work is devoted to protecting the unique coastline and natural heritage of the Maharees, raising awareness of the cultural and ecological importance of the area and ensuring the viability of the Maharees community. Martha is currently implementing the Clean Coasts An Taisce Green Local Area Networks (GLAN) programme in Tralee. GLAN Tralee is an environmental sustainability programme which aims to encourage businesses and organisations to make a transition to more environmentally sustainable practices.

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