
Biodiversity Awareness, Understanding & Impact of its Loss
A Barometer Survey prepared by Martha Fanning for the Heritage Council. Market research was required to measure consumer awareness, understanding and interest in biodiversity.
The research approach was an agreed questionnaire, measuring awareness, understanding and impact of its loss in the April No.2 wave of B&A’s 'Barometer' survey. Barometer is a nationally representative survey of the adult population, aged 16+, quota controlled on gender, age, social class and region to correctly reflect the known demographics of the Republic of Ireland. It comprises of 1,000 interviews. The fieldwork took place between 13th - 22nd April, 2010.
- Published by: The Heritage Council
- Author(s): Martha Fanning








