Heritage Council launches research on awareness, understanding and impact of biodiversity
- Awareness levels of biodiversity have not improved since 2007
- Only 18% of Irish people know what biodiversity actually means
- Greater agreement in 2010 on economic value of biodiversity as opposed to softer, recreational issues which emerged strongest in 2007
- Public confused about relationship between climate change & biodiversity loss
While awareness levels of biodiversity have not improved since 2007, there has been a significant shift in how the loss of biodiversity is interpreted among people in Ireland, with greater agreement on the economic issues of biodiversity according to research launched today by the Heritage Council.
The research, which was conducted by Behaviour & Attitudes in April 2010, provides comparisons to the 2007 Flash Eurobarometer on Attitudes of Europeans & Irish people towards the issue of biodiversity.
Speaking about the research, Michael Starrett, CEO of the Heritage Council said, “In simple terms, biodiversity means all forms of life on earth. The contribution biodiversity makes to our every day lives cannot be underestimated and this research provides us with an interesting insight into the awareness and understanding of biodiversity that exists in 2010”.
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