Market Research
The Heritage Council hopes that the research published in this section will provide a resource for interested parties and will stimulate or assist future projects and research in the area of heritage.
FEATURED MARKET RESEARCH
Valuing Heritage in Ireland 2007
A report by Keith Simpson and Associates, Lansdowne Market Research,
Optimize Consultants, and the Heritage Council.
This study follows surveys carried out by Lansdowne Market Research in 1999, 2004 and 2005 for the Heritage Council on levels of awareness and public attitudes to our national heritage.
Awareness and Appreciation of the Coastal Environment in County Fingal
The objective of this study was to inform Fingal County Council of the levels of awareness and appreciation of the coastal and marine environment that exists in the local community; such insights can contribute to the optimal use of Fingal County Council’s resources when focusing on the preparation of relevant materials for effective interaction with members of the general public. If you work for a Local Authority/NGO or related organisation on communication initiatives you may find the findings in this report helpful to your work.
Download Awareness and Appreciation of the Coastal Environment in County Fingal [PDF 770KB]
Report on Awareness of a Special Area of Conservation in Wales
This qualitative market research report looks at audience awareness of a special area of conservation in Wales. Its findings may be of interest to you if you are working in a rural area of Ireland on wildlife, nature conservation and/or public participation. It relied on focus groups made up of people from the area as the basis for the report.
Heritage Week Research
Attitudes To Heritage In Ireland 2004
Market Research commissioned by The Heritage Council and conducted by Lansdowne Market Research.
Offaly County Council Heritage Awareness Research
The research attached outlines the Research Objectives, Quantitative Survey of Heritage Awareness, Research Summary & Conclusions and Qualitative Discussion of Heritage in Offaly.
Download Offaly County Council Heritage Awareness Research [PDF 541KB]
How Do We Really Feel About Biodiversity Loss?
A recent Flash Eurobarometer survey on 'Attitudes towards biodiversity' asked EU citizens to clarify how familiar they were with the term biodiversity and with the concept of biodiversity loss. This survey gave some interesting insights into Irish attitudes towards biodiversity and it may offer some guidelines to Irish authorities on how to proceed with the implementation of policies and practices affecting biodiversity.
Noreen McLoughlin, Ecological Consultant, looks at Irish attitudes towards biodiversity and biodiversity loss
Download How Do We Really Feel About Biodiversity Loss [PDF 227KB]
The Importance of Biodiversity To Human Health
'The most important current issue for planet Earth is the mass extinction event that is unfolding around us as a result of climatic and environmental meltdown'.
Extract from article by Prof. Chris Shaw; Professor in Drug Discovery within the School of Pharmacy, Queen’s University Belfast. Prof. Shaw’s work involves the discovery and characterisation of biologically active agents within nature, most notably from amphibian venoms that are harvested worldwide.
Download The Importance of Biodiversity To Human Health [PDF 95KB]
NEWS
Current water shortages highlight critical role of biodiversity in provision of adequate, safe supply
As the International Year of Biodiversity 2010 is launched, Cliona O’Brien, Wildlife Officer at the Heritage Council examines the reality of biodiversity in Ireland.
