Valuing Heritage in Ireland: Awareness Research

Valuing Heritage in Ireland: Awareness Research

Market Research & Economic Evaluation /

This study follows surveys carried out by Lansdowne Market Research in 1999, 2004 and 2005 for the Heritage Council on levels of awareness and public attitudes to our national heritage.

The specific objectives of the study can be summarised as follows:
• To explore, through survey and analysis, the overall attitudes, opinions and
experiences of the Irish public regarding heritage and heritage protection;
• To determine the aspects of heritage upon which the public places most value, particularly in the context of current general public spending;
• To establish the extent to which the public is willing to pay (in the form of a proposed notional taxation) for extra heritage protection or provision.
• To establish the contributing factors towards the valuation of heritage, in terms of socio-economic background, attitudes, information and personal values

  • Published by: The Heritage Council