Market Research
The Heritage Council hopes that the research published in this section will provide a resource for interested parties and will stimulate or assist future projects and research in the area of heritage.
Wild Child Poll: Quantitative Survey (2010)
This research, commissioned by Heritage Council, was undertaken in order to understand the types of activities that today's adults undertook as children, and the extent to which their own children undertake the same activities today. An agreed questionnaire was included in the Behaviour & Attitude July 2010 TeleBarometer. TeleBarometer is a nationally representative survey of adults 16+, with quota controls on gender, age, social class, region and area. The fieldwork took place between 20th July and 3rd August 2010.
Biodiversity Awareness, Understanding & Impact of its Loss (2010)
A Barometer Survey prepared by Martha Fanning for the Heritage Council. Market research was required to measure consumer awareness, understanding and interest in biodiversity. The research approach was an agreed questionnaire, measuring awareness, understanding and impact of its loss in the April No.2 wave of B&A’s 'Barometer' survey. Barometer is a nationally representative survey of the adult population, aged 16+, quota controlled on gender, age, social class and region to correctly reflect the known demographics of the Republic of Ireland. It comprises of 1,000 interviews. The fieldwork took place between 13th–22nd April, 2010.
How Do We Really Feel About Biodiversity Loss? (2008)
A recent Flash Eurobarometer survey on 'Attitudes towards biodiversity' asked EU citizens to clarify how familiar they were with the term biodiversity and with the concept of biodiversity loss. This survey gave some interesting insights into Irish attitudes towards biodiversity and it may offer some guidelines to Irish authorities on how to proceed with the implementation of policies and practices affecting biodiversity.
Noreen McLoughlin, Ecological Consultant, looks at Irish attitudes towards biodiversity and biodiversity loss
Download How Do We Really Feel About Biodiversity Loss? here [PDF 227KB].
Valuing Heritage in Ireland (2007)
A report by Keith Simpson and Associates, Lansdowne Market Research, Optimize Consultants, and the Heritage Council. This study follows surveys carried out by Lansdowne Market Research in 1999, 2004 and 2005 for the Heritage Council on levels of awareness and public attitudes to our national heritage.
Report on Awareness of a Special Area of Conservation in Wales (2006)
This qualitative market research report looks at audience awareness of a special area of conservation in Wales. Its findings may be of interest to you if you are working in a rural area of Ireland on wildlife, nature conservation and/or public participation. It relied on focus groups made up of people from the area as the basis for the report.
Download Report on Awareness of a Special Area of Conservation in Wales here [PDF 1,012KB].
Heritage Week Research (2006)
Market research commissioned for the purpose of gauging Heritage Week's presence in the public sphere and interest in heritage aspects and events.
Download the Heritage Week Public Awareness and Attitude Survey January 2006 here [PDF 366KB].
Attitudes To Heritage In Ireland (2004)
Market Research commissioned by The Heritage Council and conducted by Lansdowne Market Research.
Awareness & Appreciation of the Coastal Environment in County Fingal (2007)
The objective of this study was to inform Fingal County Council of the levels of awareness and appreciation in the local community of coastal and marine environments to contribute to the optimal use of Fingal County Council’s resources when preparing relevant materials for effective interaction with the general public. If you work for a Local Authority/NGO or related organisation on communication initiatives you may find this report helpful to your work.
Download Awareness & Appreciation of the Coastal Environment in County Fingal [PDF 770KB].
Offaly County Council Heritage Awareness Research (2006)
The research outlines the its Objectives, Quantitative Survey of Heritage Awareness, Summary & Conclusions and Qualitative Discussion of Heritage in Offaly.
Download Offaly County Council Heritage Awareness Research here [PDF 541KB].
The Importance of Biodiversity To Human Health (2005)
'The most important current issue for planet Earth is the mass extinction event that is unfolding around us as a result of climatic and environmental meltdown'.
Extract from article by Prof. Chris Shaw; Professor in Drug Discovery within the School of Pharmacy, Queen’s University Belfast. Prof. Shaw’s work involves the discovery and characterisation of biologically active agents within nature, most notably from amphibian venoms that are harvested worldwide.
View The Importance of Biodiversity To Human Health [pdf 95kb].
Survey/ Policy Paper on Heritage Awareness in Ireland (2000)
This report presents the findings of the first ever survey on heritage awareness in Ireland. It clearly illustrates the importance that the public places on heritage, the perceived benefits of heritage and its conservation; and commonly held attitudes towards the protection of our heritage.
View Policy Paper on Heritage Awareness in Ireland [pdf 2.2mb].